Instagram Advertising

Instagram is by far my favorite social media platform, not just for its clean design, but also its photographic and creative aesthetic. From a marketing perspective, I really think the platform is going to take off like a rocket in the next few years. Recent news helps to solidify this.  Instagram now has more than... Continue Reading →

The Truth is Hard

In today's political climate, polarized views are being batted around following the common phrase, "the truth is." We see it so often on talk shows, interviews and news reports, the phrase, "the truth is," followed with an opinion. This is making it harder and harder for viewers to decipher what is actual factual truth and... Continue Reading →

Let’s Begin

The amount of times someone has to snap me out of a daydream is getting more often these days. I regularly find myself ruminating about my past adventures in the South East Asian region. I really have so many awesome stories to tell, and I want to get them out to the world before I forget them and... Continue Reading →

What Makes a Great Email?

Programs that enhance email marketing has come such a long way that people are focusing too much on bells and whistles and not attending to quality email copy. So how can we make our copy better so our subscribers don't start deleting our emails? Let's start with the subject line. How to Write a Killer Subject... Continue Reading →

The Cuban Mediasphere Begins to Shift

For years now the mass media in Cuba has been so tightly controlled by the government, that the "mediasphere" has been caught frozen in time. Today, the Cuban government still has a handle on most of the news that makes its way to the public. However, there are significant signs showing that media is beginning to emerge... Continue Reading →

Hello World, Again.

It has come to my attention that I have never spoken personally with you guys about why I am here blogging! The constantly changing world of social media, digital marketing and other forms of strategic communication intrigues me. So what better way to stay up with the times than writing about it online? You may... Continue Reading →

5 Tips for the Perfect Takeout Menu

We get it. Life can be busy! While on the go, traditional dining in a restaurant may not be an option. Extend the reach of your restaurant by offering the option for takeout with takeout menus. Portable and handy, takeout menus can be created to look like a miniature version of your restaurant’s menu. Your... Continue Reading →

20 Year Old Open Heart Surgery Survivor Found His Passion In Social Media Marketing

Daniel Wallock's story begins with dextrocardia, a heart condition where Daniel is born with his heart on the right side of his chest instead of his left. After spending months in hospital rooms and undergoing multiple open-heart surgeries, Daniel found his true heart in business and social media marketing. Daniel Wallock is 20 years old and attends Sarah Lawrence College... Continue Reading →

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