Daniel Wallock’s story begins with dextrocardia, a heart condition where Daniel is born with his heart on the right side of his chest instead of his left. After spending months in hospital rooms and undergoing multiple open-heart surgeries, Daniel found his true heart in business and social media marketing. Daniel Wallock is 20 years old and attends Sarah Lawrence College full-time. Meanwhile, he has worked with over 50 brands, including Amazon Studios, BMW i Ventures and, of course, the American Heart Association since his surgical recovery.
So what is Wallock’s secret? How did he use his marketing skills to earn his startup clients an additional $250,000 in revenue in the last 90 days alone? The answer is social media marketing.
Wallock reveals that, “the biggest thing that helped (his) business take off was using social media to generate a ton of leads.” Wallock found a way to use the strengths of various social media platforms in order to build his booming business from the hospital bed. Here is the Wallock method:
- Identify companies and the people at those companies who could use marketing help.
- Spend a few weeks re-tweeting their tweets, liking their Instagram posts, and commenting on their content.
- Track all activity on a spreadsheet to remember all engagements with them.
- Connect with them on LinkedIn.
- Here is the scary part. After about two weeks of consistently engaging with their content, cold email them.
Because Wallock had spent the time engaging with prospective client’s content, they were generally very open to getting on the phone to chat. Wallock would also:
6. Join a ton of LinkedIn and Facebook Groups for different niches and answer questions about marketing and customer acquisition.
Wallock expressed the importance of providing answers that could really help people in order to create quality content and show that you know what you are talking about. From there, he got new leads
I find Daniel’s story so interesting and inspiring. It shows that anyone can use social media as a method of marketing yourself, along with social communication. The steps he took to make it from the bottom-up can be applied to any individual or startup business looking to begin their social media marketing venture.
To read the full Forbes article, click here.