Technology has come a long way. With its new ways of communicating and reaching a society who is relying less on verbal communication and more on visual stimulation to get their messages across, technology has become a million dollar question for marketing execs in every company. How do you reach consumers effectively in as short a time as possible with the least amount of communication? Emoji’s have come to the rescue. Visual icons replacing several sentences and words texted saves time and elevates mood through visual stimulations. There is actually a science at work here called Pareidolia. It is the science of facial recognition. It is why we see a face in a car with the headlights as the eyes and the front grill as the mouth. We crave human interaction and yet can’t be burdened with the effort it takes to have real communication or developing real relationships with these same humans. Whereas emoji give companies a way to connect with their consumers without the deep relationship status needed to further a lead or to close a sale. Our ability to transition as a society into being able to communicate and be prompted into action by simple icons is both fascinating and scary at the same time. We are able to be controlled by companies simply by them tapping into our fusiform
Our ability to transition as a society into being able to communicate and be prompted into action by simple icons is both fascinating and scary at the same time. We are able to be controlled by companies simply by them tapping into the parts of our brain that controls facial recognition and causes us to recognize our family or a company brand logo. Perhaps this is why emoji’s have taken off so well and are seen everywhere digitally. Actually, Walmart had a jump on this with their yellow-faced smiling icon…and you thought they were bringing back the seventies didn’t you? They snuck that comfortable face in on us without our being the wiser. We bought their items with confidence and without reservation, watching that yellow smiling head bounce all over our TV ads. Emoji’s are not all faces, the companies are riding on our love for facial recognition and transforming it into icon recognition which we are seemingly lapping up. After all, it saves us time and texting. Our communication skills verbally are dwindling while our communication through technology isn’t as much about relationships as it is about final answers or sales. The reader sees our response with an emoji and it is up to them to read between the lines. This relieves us of having to fill in the blanks.