Real Data

In today’s world, paper advertising and radio is a thing of the past. Now everything is digital as it can be accessed through a myriad of devices besides your home PC. Advertising IS EVERYWHERE. It used to be mostly in our homes through radio, newspaper, and TV. Those mediums for information gathering and advertising are now challenged by the world of social media and the Internet. Electronic delivery of information at your fingertips, although convenient as a consumer, has also become a highway for unscrupulous vendors to capitalize on our appetite for easy information access.

Whether we are searching for information as a consumer or whether we are a vendor seeking to broaden our customer base, both are vulnerable to the issue of phishing and identity sharing. Your digital information is worth a lot of money, its a billion dollar business. You are, after all, a lead, a contact, a potential consumer. The temptation for digital to work beyond the parameters you are knowledgeable of, privy to, or give permission for, suddenly becomes relative to the billions of dollars your information represents. So what does this all mean? It means that soon there are going to have to be computer programs developed and put into play that makes sure that you as the consumer are dealing directly with the entity whose website you are clicking on with no rabbit trails and no robot responders. Pulling back the curtain on The Great Wizard of Oz should indeed reveal the wizard and not an Oompa Loompa in a bad suit.  This is why it was essential for OAAA to create an advertising campaign that can help track and record how many real people are clicking in on FeelTheReal.org after seeing an out of home advertisement. The billboards in the streets said statements like “Does this ad feel real to you?” which got people, both regular citizens and marketing personnel, interested in what the campaign was about. By clicking in on the website, whether through their phone or at home on the computer, OAAA was able to determine that more than 27,000 people looked online and 95% of these click-ins were real people and not robots. This is a lot of impressions and shows that out of home advertisement makes

This is why it was essential for OAAA to create an advertising campaign that can help track and record how many real people are clicking in on FeelTheReal.org after seeing an out of home advertisement. The billboards in the streets said statements like “Does this ad feel real to you?” which got people, both regular citizens and marketing personnel, interested in what the campaign was about. By clicking in on the website, whether through their phone or at home on the computer, OAAA was able to determine that more than 27,000 people looked online and 95% of these click-ins were real people and not robots. This is a lot of impressions and shows that out of home advertisement makes a real impact with real data from real people.

Sierra Dawn

Read the article here. 

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